And why is every business coach on instagram saying you need it?…

The word “branding” has saturated the marketing world. You can hardly go on instagram without some business coaches’ ad popping up trying to hawk the holy of all buzz words. With eye-catching phrases like “your brand is crucial to your business here are 8 steps for success – but wait sign up first” all over social media, it isn’t hard to see how the average online business owner is about to be over-exposed to this new marketing trend.

But there is some truth to the brand epiphany hitting the small business world. Branding is what your audience recognizes as you when they see your product out in the wild. Without it you’re just another joe shmoe hawking the same goods everyone else is. So how can we can take this all encompassing branding word & make it into something workable for your business? The answer: tailor it down & focus heavily on what will bring in your clients. Branding isn’t all fonts, colors, & letterheads. Yes, those 3 things can matter but not really to the degree you would think when it comes to marketing.

Marketing your brand starts with understanding who you are, what you offer & who your audience is. This is absolutely where a business coach can come in & help you define where exactly you want to be. I regularly refer my clients to coaches & totally think it helps if you are on the struggle bus regarding where your business is.

After a pow wow with that trusted mentor or coach that might have helped you understand the what & why of your business & also who your audience is. You can now get into the “how can I harness the who & the why into connecting into my chosen audience?“. Well that my dear readers, is called custom marketing images – & it’s where I step in.

We capture the stories that connect with your target demographic: the who, the why & the what. So that you can post, blog, throw it up on a billboard, edit or crop your chosen image. whatever is takes to reach your chosen tribe.

With the StoryTelling method I like to work with your business quarterly so you’ll never run out of fresh content. As the market changes, your audience may change as well & it’s important to consistently reach out to them with your custom marketing images.

All of our sessions come with a Commercial Use license. Meaning that you can crop & edit the capture from your session to your hearts content. Mazel.

Ready to get started on marketing to your dream clientele? CLICK HERE!!